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Google Analytics alternative

A free Google Analytics alternative without cookies

Clicktag replaces GA4 with a free, privacy-friendly, cookieless 4 KB script: pageviews, visits, referrers, UTM campaigns, custom events, funnels, retention and Search Console in one dashboard, with no cookies and no stored IP addresses. Free for up to 50 websites, no credit card.

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Clicktag vs Google Analytics 4

Clicktag Google Analytics 4
Price Free, no credit card Free
Cookies None, and no local storage _ga and _ga_<container-id>, kept for 2 years
Setup One script tag Google tag, plus a property and a data stream
Funnels 2 to 6 steps, built from data you already have Funnel explorations
Retention Weekly cohorts over 12 weeks Cohort explorations
Search Console Queries, clicks and impressions in the dashboard Linked Search Console reports
API monitoring Built in for Node.js, Workers and Go Not included
Advertising None Google Ads audiences and conversions

Google Analytics details checked on September 30, 2026 against Google's help center.

GA4 tells users and sessions apart with first-party cookies that last 2 years. Clicktag sets no cookies and writes nothing to local storage.

What you get

  • Traffic: pageviews, visits, live visitors, top pages, referrers and UTM source, medium and campaign.
  • Audience: countries, devices, browsers and operating systems.
  • Custom events from the browser with tt_event, or from your backend with POST /events.
  • Goals and funnels of 2 to 6 steps, with conversion by source, entry page or country and median and p90 time to convert.
  • Retention: weekly returning-visitor cohorts over 12 weeks.
  • Search Console: queries, clicks and impressions with up to 16 months of history.
  • Email reports daily, weekly or monthly, to up to 25 recipients.
  • API analytics for Hono, Express, Fastify, Next.js, Cloudflare Workers and Go.
  • Public dashboards you can share with a link, and CSV export.

How it counts without cookies

The tracker is about 4 KB gzipped. It sets no cookies, uses no local storage and stores no IDs in the browser, and IP addresses are never stored. A visit counts when someone enters your site, so clicks between your own pages don't add visits. Live visitors, events and goals use a hash of the IP address and user agent with a random salt that changes every UTC day and is deleted when the day ends. More on cookieless analytics.

When Google Analytics is the better choice

  • You run Google Ads and want audiences and conversions synced to your campaigns.
  • You need explorations, audience builders, or ecommerce and revenue reports.
  • You want your GA history in the same tool. Clicktag can't import Google Analytics data.

Clicktag also has no heatmaps, session replay, A/B tests or feature flags.

Switch in three steps

1. Add your site. Sign in with Google and add your domain. It's free, needs no credit card and covers up to 50 websites.

2. Add the script. Copy the tracking script from your site settings into your shared layout:

<script
  async
  src="https://clicktag.io/latest.js"
  data-hostname="example.com"
  data-verify="YOUR_SITE_VERIFY_TOKEN"
></script>

3. Open your site. The first pageview checks data-verify and verifies the site on its own. You can keep GA4 running next to it while you compare numbers.

The installation guide covers React, Next.js and single-page apps.

FAQ

Can I import my Google Analytics history?

No. Clicktag imports Simple Analytics CSV exports only, so keep GA4 as a read-only archive.

Does Clicktag filter bots?

Yes. Known bots and automated browsers are left out of your reports.

Where is the data stored?

Analytics data is stored in Frankfurt, Germany. Collection runs on Cloudflare's network.

Is Clicktag open source?

No. Clicktag is closed source and can't be self-hosted.

Updated October 8, 2026