Pricing
Clicktag is free
Clicktag is free with every feature, up to 50 websites and no credit card, where Plausible starts at $9 a month, Fathom at $15, Simple Analytics at $20 and Umami Cloud's free plan covers one website. Sign in with Google and start collecting right away.
What's included
Every account gets everything:
- Web analytics: pageviews, visits, live visitors, pages, referrers, UTM campaigns, countries and devices
- Custom events from the browser and your backend
- Goals and funnels with median and p90 time to convert
- Weekly retention cohorts, without cookies
- Google Search Console integration with up to 16 months of history
- Daily, weekly or monthly email reports
- API analytics and alerts for Node.js, Cloudflare Workers and Go
- Public dashboards, CSV export and the stats API
- Simple Analytics CSV import
Limits
| Limit | Value |
|---|---|
| Websites per account | 50 |
| Goals and funnels per site | 20 |
| Funnel steps | 2 to 6, on the same UTC day |
| Email report recipients | 25 |
| API alert rules per site | 20 |
| API keys per site | 10 active |
| Stats API date range | Up to 400 days |
How other tools price
| Tool | Paid plans start at | Free option |
|---|---|---|
| Clicktag | Free | Everything |
| Plausible | $9 a month for 10k pageviews | 30-day trial, self-hosted Community Edition |
| Fathom | $15 a month for 100k pageviews | 7-day trial, card required |
| Simple Analytics | $20 a month for 100k pageviews | 5 websites, 30 days of history |
| Umami Cloud | $20 a month for 1M events | 1 website, 100k events a month |
| Google Analytics 4 | Free | Free, with cookies |
Prices checked on September 30, 2026 on each vendor's pricing page, billed monthly.
Each of them fits some teams better. Plausible and Umami can be self-hosted, Fathom and Plausible track revenue, and Simple Analytics has native iOS and macOS apps. See the comparisons with Plausible, Fathom, Umami and Simple Analytics.
FAQ
Is Clicktag really free?
Yes. Every feature is included and you don't need a credit card.
What isn't included?
Session replay, heatmaps, A/B tests, feature flags, revenue tracking and Google Analytics import. Clicktag is closed source and can't be self-hosted.
Can I move over from Simple Analytics?
Yes. Swap the script URL, rename sa_event to tt_event and import your CSV history.
Updated October 8, 2026
