Product news
Totallytics is now Clicktag
Totallytics is now Clicktag. The platform moves to clicktag.io and clicktag.app with full backward compatibility for existing tracking scripts and APIs.
The Clicktag blog
Make sense of your website traffic.
Practical guides to measuring what matters, understanding your visitors, and making your next move.
Read the announcement
From the notebook
Page 1 of 2Implementation
A cutover checklist for moving Simple Analytics history
Step-by-step operational checklist for migrating from Simple Analytics to Clicktag, including script swapping, midnight UTC cutoffs, and history imports.
Workflow
A weekly website analytics review you can finish in 15 minutes
Run an effective 15-minute weekly website analytics review using scheduled email reports, clean Monday-to-Sunday comparisons, and an external log.
API monitoring
Use p95 latency by route to find slow API endpoints
Learn how to use p95 latency grouped by route template to identify slow API endpoints, filter out sample noise, and focus optimization where it matters.
Acquisition
AI crawler visits and AI referrals answer different questions
Understand how Cloudflare edge crawler hits differ from in-browser AI referral traffic, including bot verification rules, token scopes, and data retention.
Acquisition
Why Search Console clicks do not match website pageviews
Learn why Google Search Console clicks diverge from analytics pageviews, covering tracking triggers, timezones, sync latency, and data anonymization.
