Matomo alternative
A free, hosted Matomo alternative
Clicktag is a free Matomo alternative: hosted, cookie-free web analytics for up to 50 websites with funnels, 12-week retention cohorts, Search Console and API monitoring, where Matomo Cloud starts at $26 a month for 50,000 hits and Matomo On-Premise needs your own server. No credit card.
Clicktag vs Matomo
| Clicktag | Matomo Cloud | Matomo On-Premise | |
|---|---|---|---|
| Price | Free | From $26 a month (22 EUR) for 50,000 hits, excl. tax | Free to download, you host it |
| Trial | Not needed, no credit card | 21 days, no credit card | Not needed |
| Hosting | Hosted | Hosted | Your own server and database |
| Websites | 50 | 30 on the Business plan | No limit; unlimited users and hits |
| Cookies | None | Configurable | Configurable |
| Data location | Frankfurt, Germany, collected on Cloudflare | Frankfurt, Germany | Wherever you host |
| Funnels | Yes, 2 to 6 steps | Yes | Premium plugin, Team bundle from 230 EUR a month |
| Retention cohorts | Yes, weekly over 12 weeks | Yes | Premium plugin, from the Business bundle |
| Heatmaps and session recording | No | Yes, 1,500 heatmap pageviews and 150 recordings a month | Premium plugin |
| A/B testing | No | Yes | Premium plugin, from the Enterprise bundle |
| Google Analytics import | No | Yes | Yes |
| Search Console | Yes, 16 months backfilled | Yes, Search Engine Keywords | Premium plugin |
| API monitoring with latency alerts | Yes | No | No |
| Email reports | Yes, up to 25 recipients per site | Yes | Yes |
| Open source | No | Core is GPL v3 | GPL v3 |
Matomo details checked on October 7, 2026 on matomo.org/pricing.
What Clicktag adds
Nothing to run. Matomo On-Premise is free software, but it needs a PHP host, a MySQL or MariaDB database, updates and backups, and its funnels, heatmaps, search keywords and cohorts are paid plugins on top: the Team bundle starts at 230 EUR a month and Business at 1,209 EUR, billed annually. Clicktag is hosted, free, and every feature comes with the account.
API analytics. One middleware for Hono, Express, Fastify, Next.js, Cloudflare Workers and Go reports requests, status codes, p50, p95 and p99 latency and errors per route, with email alerts on error rate, p95 and silence. Matomo has no API latency monitoring. More on API analytics.
Cookie-free by design. There is no setting to get wrong: the 4 KB script sets no cookies and uses no local storage, visitors are counted with a daily hash, IP addresses are never stored, and the retention cohorts work from the browser's own HTTP cache.
Where Matomo is the better choice
- You want open source or self-hosting. Clicktag is closed source and hosted only.
- You need heatmaps, session recordings, A/B tests, a tag manager, form analytics or a Google Analytics import.
- You need user IDs, visitor profiles or ecommerce tracking.
- You have more than 50 websites, or need team members and roles; Matomo Cloud's Business plan includes 30 team members.
- You want a mature product. Clicktag is in beta.
Switch from Matomo
Add your site in Clicktag, then replace the Matomo tracking code with the script from your site settings:
<script
async
src="https://clicktag.io/latest.js"
data-hostname="example.com"
data-verify="YOUR_SITE_VERIFY_TOKEN"
></script>
Replace _paq.push(['trackEvent', 'Signup', 'click']) calls with window.tt_event("signup"), and recreate goals in the site settings; a goal added in Clicktag is computed from the data already collected, so it covers past traffic. Matomo history cannot be imported, so keep an export of your Matomo reports as an archive.
FAQ
Can I import my Matomo data?
No. Clicktag only imports Simple Analytics exports. Keep your Matomo instance or an export for the old numbers.
Is Clicktag open source or self-hostable?
No. It is closed source and hosted only, with data stored in Frankfurt, Germany.
What does the free account include?
Everything: 50 websites, 20 goals and funnels per site, 12-week retention cohorts, a live feed, Search Console import, email reports to 25 recipients per site, API monitoring with 20 alert rules per site, and a stats API with ranges up to 400 days. No credit card and no trial.
Does Clicktag have heatmaps or session recordings?
No. Matomo Cloud includes 1,500 heatmap pageviews and 150 session recordings a month; Clicktag has neither.
Updated October 8, 2026
