Measurement
How to read funnel drop-off without blaming the wrong step
Evaluate funnel drop-offs accurately by separating step attrition from total conversion, checking identity coverage, and tracking order in Clicktag.
The Clicktag blog
Make sense of your website traffic.
Practical guides to measuring what matters, understanding your visitors, and making your next move.
More from the notebook
Page 2 of 2Implementation
A practical checklist for single-page app pageviews
Configure single-page app pageview tracking in Clicktag. Understand pushState observation, pathname duplicate suppression, and manual tt_pageview setups.
Implementation
Track successful form submissions, not just button clicks
Learn how to track verified form conversions instead of raw clicks using Clicktag tt_event. Prevent false positives and build accurate analytics funnels.
Acquisition
UTM naming conventions that keep campaign reports readable
Establish clear UTM naming conventions for source, medium, and campaign tags. Learn parameter precedence, strict collector rules, and clean reporting setups.
Measurement
What counts as a website visitor without cookies?
Learn how Clicktag counts website visitors using UTC daily hashes, separates pageviews from visitors, excludes bots, and aggregates imported unhashed records.
